Improving Website Function and User Experience

Francis Chiropractic’s website is more than a web marketing tool.  It had to function to encourage people to be healthy and to educate people about good health. Their website, created several years ago, was feeling clunky and no longer had today’s trending user experience qualities. Francis Chiropractic contacted Engaged Marketing to develop the website functions and to create a beautiful, more modern website design.

Improved Function

First, Engaged Marketing sorted through the functional needs to educate people about good health. A YouTube Channel was organized to host the educational video content and a portion of the website was dedicated to Patient Resources. Patients and the public can easily find information about body mechanics, nutrition, and exercise.  Dr. Francis can send prescribed video links to patients.

Improved User Experience with Organized Content

Next, Engaged Marketing organized the website content and streamlined user navigation. A section for types of treatment and a welcoming page for new patients makes website visitors feel at home. The content was organized into intuitive chunks and interspersed with items Francis Chiropractic wanted visitors to find.

Modern Website Design Engages Users

Finally, the website design included an engaging welcoming video, a bold tagline, and a complete set of updated team pictures. Francis Chiropractic, “Hands That Heal, People That Care,” reflects the passion and professionalism of the Francis Chiropractic team. New team photos, taken by Engaged Marketing, project the passion for a healthier tomorrow.

The Francis Chiropractic website is beautiful, clean, easy-to-use, and conveniently accessed on any device whether desktop, tablet or phone. Take a look for yourself by clicking HERE! 

When your business needs a fresh website design, contact Engaged Marketing. We are hands-on and we will meet with you to discuss your needs. Please contact us at