Digital Marketing Importance

As a business, digital presence matters and makes a difference. 

Digital marketing, as defined by HubSpot, “encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email and other websites to connect with current and prospective customers.

How does digital marketing bring value to a business?

A strong, cohesive digital marketing presence builds a reputation and creates brand awareness. Furthermore, it lays a foundation of trust. Without an online presence, companies lose out on potential customers and clients. 

This is especially important for small to medium-sized businesses. Small to medium-sized businesses each bring their own uniqueness. In the same token, it can be easy for them to get lost in the crowd up against large, commonly known businesses. 

At a minimum, your business should have a strong website and at least one strong social media platform presence (depending on your target market). Be innovative, personable, follow your brand style guide and build a voice. Consistency is key when it comes to bringing your business to life.

A strong digital marketing presence also adds value to your traditional marketing efforts.If you have a flyer or poster created for your business, your social media page or website can be a great call to action (or CTA as we call it in our realm). On the other hand, if you have a strong digital presence, a flyer or poster may stand out to someone. Creating consistent touchpoints correlating to your company’s strategic goals drives results.

Digital marketing requires strategy and attention to your company’s website, social media, Search Engine Optimization (SEO), email marketing, blogs and advertising. It also requires looking at and utilizing the numbers and analytics on the backend, they tell an important story on search engine habits.

Engaged Marketing Co. is here for your marketing needs. Contact us at if you are looking for a creative marketing partner with a unique vision.