Create a Slogan Worth Remembering
Create a Slogan Worth Remembering “Think different” “Because you’re worth it” “I’m lovin’ it” “Save money. Live better.” How many of those slogans did you recognize? Probably at least two. That begs the question: what is it about these slogans that make them so easy to remember? A cynical person could argue it’s the sheer […]
The Confidence and Security of Data-Driven Marketing
The Confidence and Security of Data-Driven Marketing As a business, you want your customers to associate positive feelings with your company, and many businesses tend to make decisions based on intuition. So, if the goal of a marketing strategy is emotion, why is data so important? This month’s blog dives into the critical nature of […]
Humor: Risky or Valuable for Your Marketing?
Humor: Risky or Valuable for Your Marketing? Humor in marketing is everywhere these days, even if you don’t immediately recognize it as marketing. But can humor truly help your marketing or are the potential risks too high? In this month’s blog, we’re diving into ‘how to’ along with the pros and cons of using humor […]
The Importance of Using Imagery in Your Marketing
The Importance of Using Imagery in Your Marketing It’s something you may never have given much thought to, but the imagery a business uses is crucial to its message and brand. This is especially true of your social media, but it is not exclusive to that channel. To answer why imagery is so important, consider […]
Why Start with Branding?
Why Start with Branding? What is “a brand”? And why does it have value? The former chairman of Quaker Oats, John Stuart, claimed in 1974 that “If this business were to be split up, I would be glad to take the brands, trademarks and goodwill and you could have all the bricks and mortar – […]
Logo Creation Essentials
Logo Creation Essentials What does a logo do? The right logo conveys everything about your brand or company without saying a word. It provides integrity, pride, and excellence while giving a clear sense of what service or product you are providing. The logo isn’t just an image that gets placed throughout different media. It is […]
The Importance of a Creative Brief
The Importance of a Creative Brief Ever build a home without blueprints, start a project without supplies or take a trip without a map? If you would never do those things, we understand. That’s exactly why we feel that all projects should start with a plan. Marketing is no different. What is known in marketing […]