The Importance of Using Imagery in Your Marketing

The Importance of Using Imagery in Your Marketing It’s something you may never have given much thought to, but the imagery a business uses is crucial to its message and brand. This is especially true of your social media, but it is not exclusive to that channel. To answer why imagery is so important, consider […]

Why Start with Branding?

Why Start with Branding? What is “a brand”? And why does it have value? The former chairman of Quaker Oats, John Stuart, claimed in 1974 that “If this business were to be split up, I would be glad to take the brands, trademarks and goodwill and you could have all the bricks and mortar – […]

Social Media Specialist

Social Media Specialist Engaged Marketing Co. has an immediate opening for a Social Media Specialist. This person will be responsible for assisting the Owner and Brand Strategist in social media management of clients. He/She will also build and sustain an Engaged reputation for quality, reliability and customer satisfaction. This position reports to the owner.  Responsibilities […]

Logo Creation Essentials

Logo Creation Essentials What does a logo do? The right logo conveys everything about your brand or company without saying a word. It provides integrity, pride, and excellence while giving a clear sense of what service or product you are providing. The logo isn’t just an image that gets placed throughout different media. It is […]

The Importance of a Creative Brief

The Importance of a Creative Brief Ever build a home without blueprints, start a project without supplies or take a trip without a map? If you would never do those things, we understand. That’s exactly why we feel that all projects should start with a plan. Marketing is no different. What is known in marketing […]