“Blog” a term you’ve probably heard once or twice…(bonus!)you’re reading one right now!
There are multiple reasons why a business should consider blogging; we’ve come up with three sufficient reasons why to blog:
- Boosts your SEO for your website
- Feeds your social media channels
- Gives your company a voice
Before we jump in and persuade you on why your business should blog…let’s take a moment to provide background information.
Blogging originated in 1994 by a college student and was referred as a ‘personal homepage’. Shortly after, in 1998, it was renamed a “weblog”. In the early 2000’s blogs really took off; WordPress, Technorati and Audioblogger were major blog search engines that developed over time. By 2005 over 32 million people were reading blogs.
The year 2005 can be considered a long time ago…12 years ago to be exact, a lot has changed in the digital world (positive change)!
Blogs have experienced trend changes, but various things remain the same:
- Business blogging is steadily on the rise
- B2B companies with a blog receive more leads than those that don’t
- Higher blogging frequency is more effective
- A B2B blog has tremendous SEO benefits and organic search attracts high-quality leads
- A company blog has more long-term ROI than traditional marketing efforts
Upcoming blog trends:
- Longer blog content tends to perform better in search engines and average word count numbers have increased in the last couple of years
- Visual content is in higher demand and marketers will be incorporating even more graphics, charts, and photos in their blog content
- Paid promotion/distribution for blog content has dramatically increased
To answer our own question on why businesses should blogging… 1.
1. Boost SEO for your website: Blogs are keyword driven, relating it back to the famous saying us marketers use “Content is King”. Search engines love fresh content that is frequently updated. This is how you can get unpaid results or organic earned results. Each time you blog for your business website that is considered a new page…Google index those pages and to do so it has to be fresh content; duplicating content won’t help SEO.
Those who include a business blog on their website will see up to 55% more traffic than companies who don’t blog.
2. Feeds your social media channels: Connecting your blog to you social media sites like Facebook, LinkedIn and Twitter, to name a few, gives search engines one more thing to find when people are looking for your company. Blogging and social media complement each other; that way you are creating your own content and sharing it to your network.
81% online customers trust information/advice on blogs
3. Gives your company a voice: Blogs are really meant to give your company a voice while building relationships with the people you are trying to reach. Keeping it well maintained can also give brand credibility.
Blogging can be considered a time-consuming task and that’s where Eng@ged can step in.
Let us know how we can help with your blogging!
See what we did there? We informed you with our blog, directed towards business owners, (you probably are reading this from a social media site), and had a call to action. 🙂