The Power of Tone of Voice in Marketing

The Power of Tone of Voice in Marketing In the fast-paced world of marketing, brands fight for attention, trying to establish their own unique identities. One crucial element of identity development is tone of voice. It’s the way the brand communicates with its audience. Tone of voice can convey personality, values, and impact the overall […]

User-Generated Content

User-Generated Content Recently, user-generated content (UGC) has become a powerful force that revolutionizes the way businesses engage with their audience. The concept refers to any form of content that’s created and shared by consumers of a particular product, service, or brand. Utilizing UGC in a marketing strategy aids brand awareness, fosters customer loyalty and drives […]

How To Use Empathy Mapping

How To Use Empathy Mapping As marketers, it is imperative to understand the thoughts, feelings and behaviors of the target audience. Understanding these factors can help tailor messaging to resonate with consumers, creating even deeper connections. A tool that works to develop this relationship is empathy mapping. Empathy mapping is a visual framework that gives […]

History of Influencer Marketing

The History Of Influencer Marketing Have you ever seen an ad with someone promoting a product or service? If you’ve ever been online, your answer is definitely yes. Hiring individuals with a following to speak about a product or service is a tactic that many businesses find helpful. Consumers enjoy seeing someone who they look […]

Influencer Vs. Celebrity – What’s The Difference?

Influencer Vs. Celebrity – What’s The Difference? Think about your favorite celebrity. Have they been in a commercial? Have they worked with a well-known brand? The answer is likely to be yes. A highly effective marketing strategy now includes using well-known individuals to increase brand influence. For a while, celebrities were the only ones paid […]

Why It’s Important To Understand Short-Form Video

Why It’s Important To Understand Short-Form Video In recent years, it has become increasingly important to understand short-form video. Videos in this category are typically under 60 seconds; comparable to a brief commercial. Short-form videos are a great resource for promoting products and maintaining audience engagement. These videos produce a higher return on investment than […]

How To Create An Engaging Infographic

How To Create An Engaging Infographic Creating content to convey your brand’s message in a concise and engaging way can be a difficult process, especially on social media. With decreased attention spans, audiences on social media often don’t want to spend a lot of time reading content. To solve this issue, we suggest using infographics […]

5 Tips For Creating Video Content

5 Tips For Creating Video Content Video content can be an effective way to engage your audience and promote your brand. The significant increase of smartphone usage year after year has taught us as marketers how to be more aware of creating content that is more visually appealing and educational yet allows us to build […]

Our Favorite Projects of 2022

Our Favorite Projects of 2022 2022… what a year! One thing is for sure, we couldn’t be more grateful for the wonderful clients we had the pleasure to work with this past year. While we can’t name them all, four of our clients provided us with our favorite projects of the year. Read their stories […]

Marketing Your Business for the Holiday Season

Marketing Your Business for the Holiday Season If you’ve followed along with our social media this month, you’ll have seen a lot of great tips for marketing your business for Black Friday. Even though we’re now past Thanksgiving weekend, we’re far from through the holiday season. We’ve compiled our list of tips for driving sales […]

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