The Importance of Using Imagery in Your Marketing
The Importance of Using Imagery in Your Marketing It’s something you may never have given much thought to, but the imagery a business uses is crucial to its message and brand. This is especially true of your social media, but it is not exclusive to that channel. To answer why imagery is so important, consider […]
Why Start with Branding?
Why Start with Branding? What is “a brand”? And why does it have value? The former chairman of Quaker Oats, John Stuart, claimed in 1974 that “If this business were to be split up, I would be glad to take the brands, trademarks and goodwill and you could have all the bricks and mortar – […]
Social Media Specialist
Social Media Specialist Engaged Marketing Co. has an immediate opening for a Social Media Specialist. This person will be responsible for assisting the Owner and Brand Strategist in social media management of clients. He/She will also build and sustain an Engaged reputation for quality, reliability and customer satisfaction. This position reports to the owner. Responsibilities […]
Logo Creation Essentials
Logo Creation Essentials What does a logo do? The right logo conveys everything about your brand or company without saying a word. It provides integrity, pride, and excellence while giving a clear sense of what service or product you are providing. The logo isn’t just an image that gets placed throughout different media. It is […]
The Importance of a Creative Brief
The Importance of a Creative Brief Ever build a home without blueprints, start a project without supplies or take a trip without a map? If you would never do those things, we understand. That’s exactly why we feel that all projects should start with a plan. Marketing is no different. What is known in marketing […]
Web Developer 2022
Web & Graphic Designer Job Opening Engaged Marketing Co. has an immediate need to hire a Web and Graphic Designer. This person will be responsible for assisting the Multimedia Designer and Brand Strategist in graphic and web design aspects within Engaged Marketing Co. He/She will also build and sustain an Engaged reputation for quality, reliability […]
Five Questions to Ask When Building a Website
Five Questions to Ask When Building a Website The best websites take into consideration the desires of their intended audience. Whether looking at your business’s current website or thinking about designing a brand new site, here are five questions that can help you keep the user experience front and center. Is the design too clean […]
What is SEO, and Why Should Businesses Care?
What is SEO? When Jay Leno was the host of “The Tonight Show,” one of his most popular segments was “Jay Walking.” He would ask random pedestrians questions about current events, politics, and a host of other topics. It was renowned for respondents’ hilarious – and often very incorrect – answers. Ask most people what […]
2021: An Engaging Year
2021: An Engaging Year in Review The beginning of a new year brings about a perfect opportunity to reflect on all that has gone on at Engaged Marketing Co. over the past year. Together as a team, we have accomplished so much and have so much to be proud of! It has been a year […]
Why WordPress?
Why WordPress? Our website CMS (Content Management System) of choice is WordPress. Did you know WordPress is the most popular website building platform, driving over 40% of the world’s websites? There is a reason. WordPress offers a wide range of design and custom features, which caters to all industries. To start, let’s talk about one […]