Why It’s Important To Understand Short-Form Video

Why It’s Important To Understand Short-Form Video In recent years, it has become increasingly important to understand short-form video. Videos in this category are typically under 60 seconds; comparable to a brief commercial. Short-form videos are a great resource for promoting products and maintaining audience engagement. These videos produce a higher return on investment than […]

How To Create An Engaging Infographic

How To Create An Engaging Infographic Creating content to convey your brand’s message in a concise and engaging way can be a difficult process, especially on social media. With decreased attention spans, audiences on social media often don’t want to spend a lot of time reading content. To solve this issue, we suggest using infographics […]

5 Tips For Creating Video Content

5 Tips For Creating Video Content Video content can be an effective way to engage your audience and promote your brand. The significant increase of smartphone usage year after year has taught us as marketers how to be more aware of creating content that is more visually appealing and educational yet allows us to build […]

Our Favorite Projects of 2022

Our Favorite Projects of 2022 2022… what a year! One thing is for sure, we couldn’t be more grateful for the wonderful clients we had the pleasure to work with this past year. While we can’t name them all, four of our clients provided us with our favorite projects of the year. Read their stories […]

Marketing Your Business for the Holiday Season

Marketing Your Business for the Holiday Season If you’ve followed along with our social media this month, you’ll have seen a lot of great tips for marketing your business for Black Friday. Even though we’re now past Thanksgiving weekend, we’re far from through the holiday season. We’ve compiled our list of tips for driving sales […]

Create a Slogan Worth Remembering

Create a Slogan Worth Remembering “Think different” “Because you’re worth it” “I’m lovin’ it” “Save money. Live better.” How many of those slogans did you recognize? Probably at least two. That begs the question: what is it about these slogans that make them so easy to remember? A cynical person could argue it’s the sheer […]

The Confidence and Security of Data-Driven Marketing

The Confidence and Security of Data-Driven Marketing As a business, you want your customers to associate positive feelings with your company, and many businesses tend to make decisions based on intuition. So, if the goal of a marketing strategy is emotion, why is data so important? This month’s blog dives into the critical nature of […]

Humor: Risky or Valuable for Your Marketing?

Humor: Risky or Valuable for Your Marketing? Humor in marketing is everywhere these days, even if you don’t immediately recognize it as marketing. But can humor truly help your marketing or are the potential risks too high? In this month’s blog, we’re diving into ‘how to’ along with the pros and cons of using humor […]

The Importance of Using Imagery in Your Marketing

The Importance of Using Imagery in Your Marketing It’s something you may never have given much thought to, but the imagery a business uses is crucial to its message and brand. This is especially true of your social media, but it is not exclusive to that channel. To answer why imagery is so important, consider […]

Why Start with Branding?

Why Start with Branding? What is “a brand”? And why does it have value? The former chairman of Quaker Oats, John Stuart, claimed in 1974 that “If this business were to be split up, I would be glad to take the brands, trademarks and goodwill and you could have all the bricks and mortar – […]

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