Creative Brief

Please be as detailed as possible when filling out the following questionnaire. The thoroughness of your answers will help us develop the best possible recommendations for your project.

Name of Main Contact

Phone Number

Budget Range

Preferred Start Date of Project

Preferred End Date of Project

Briefly explain your project scope and the deliverables.

What are the goals of your project? and how do they help you?

Who are your target demographics and why?

How are you different from your competitors? (what is unique to you?) And how do your target demographics benefit from these features?

What is the desired personality you wish to clearly portray in the project scope? (reasons to believe, mood, voice)

Do you have any specific imagery in mind that you wish to use?

Inspiration: Are there any companies/organizations that inspire you from a messaging or creative standpoint? Please provide links or images.

Please fill in the statement below as best you can. *Tip, use the answers you provided in the questionnaire. Brand Positioning Statement Template: This is a clear statement of the target audience, brand, business category, point of difference, and reason to believe. Example: For (target audience), (brand) is the (category) that is the (point of difference) so they can (end benefit) because (reasons to believe).

Office Location

Mailing Address

Services

Quicklinks