Your logo. It’s one of the most important factors of your business. It tells who you are and what your company or organization stands for; it’s part of your brand identity.
Your logo can easily be the first impression, why not have something you’re proud to promote and share with current and future customers and clients?
What if your current logo and brand needs a refresh?
That brings us to the term rebranding…
Rebranding is a marketing strategy in which the time has come to change your name, logo, design or brand identity. A rebrand typically aims to reposition a company and new messaging that is wished to communicate about your brand to consumers. This may involve radical changes or a simple refresh in designs, logo and messaging.
Let’s face it, times change, design trends change, even a business’ target audience may change. When your company is at that point and ready for a rebrand, there’s nothing to be afraid of! Depending on the size of the company small or large, there are different approaches to take as hiccups can occur without careful strategic planning.
We (Engaged Marketing Co.), actually experienced a rebrand ourselves. We changed from a company who solely specialized in social media marketing to now include graphic design, website services, strategic marketing and promotional products. We changed our company name, logo and messaging. The change brought new opportunities that may not have presented themselves with our previous messaging. We were also able to keep the components of our business that helped to build it for the first five years. A fun, yet time-consuming, process!
How does the process work?
At Engaged Marketing Co., we sit down and have an initial meeting to understand your vision, company, brand and what you’re looking to accomplish. We like to get to know our clients and build a relationship. From there, we establish expectations to ensure this vision can be brought to life in a timely manner.
Are you considering a new logo, graphic design or even a rebrand? Contact Engaged Marketing Co. by clicking here! We’re always here to act as a marketing resource for your company!
Recent Logo Designs: