Nyhof Branding & Identity.
Nyhof – Gutters, Windows & Siding was in need of a brand refresh to stand apart from competition and further emphasize their legacy of experience and family owned Nyhof name. It was also their hope to express their services as being more than custom gutters, but also windows and siding.
Solution
Engaged Marketing Co. stepped in to provide a consistent brand identity system and newly designed website to improve overall functionality. A bold logo identity system playing off the original Nyhof red and script font was developed. This new look hearkens back to Nyhof’s heritage while giving a modern aesthetic. The tagline of “gutters, windows, siding” was added to build greater awareness of their service offerings.
On the website, Nyhof’s CRM software was integrated to streamline incoming leads. SEO was also a priority in order to drive organic traffic from Google in the Southeast Wisconsin area. Ultimately, it was designed and developed to provide a user-friendly experience for anyone visiting the website and those on the Nyhof team managing the website.
Print collateral was an important aspect of the brand package. This included a general rack card, thank you card and winter sale mailer. Nyhof’s team has been able to use these assets to promote sales and generate return customers, while also providing additional connection points.
Results
- Modernized rebrand incorporating elements of the founding Nyhof logo
- Improved website traffic and visibility
- Website platform acts as a better tool for Nyhof team to manage leads and new hires
- Strategic sitemap and keywords increasing visibility in previously unreached search results
- Print collateral and digital social media templates promoting general awareness
