Old Wisconsin Sausage Hiring Campaign.

Old Wisconsin Sausage is America’s #1 snack stick manufacturer with a history rooted in Sheboygan, Wisconsin. Their passion for crafting great sausage, proudly smoked to perfection, starts with their exceptional associates. Old Wisconsin challenged Engaged Marketing Co. with creating a lasting hiring campaign, shining light on Old Wisconsin as one of the top manufacturing places to work. 

Solution

Engaged Marketing Co. started with the development of the #OldWisconsinProud tagline, which set the hiring campaign into motion. This allowed their team to expand on their sense of family, diversity and pride within the workplace. A comprehensive marketing plan was incorporated into various channels, which included mediums such as digital, print, billboards and bus ads. Ongoing messaging and design of advertisements revolve around hiring call to actions supported by company culture, tradition, community and diversity. 

Results

  • Print and digital campaign assets across a variety of platforms ensuring multiple touch points
  • Photoshoot and video series showcasing real employee storytelling and experiences
  • Campaign created in two languages, English and Hmong
  • Social media engagement through branded campaign messaging of #OldWisconsinProud

Office Location

1020 Michigan Ave, Sheboygan, WI (Located Inside The Sign Shop) 

Mailing Address

 3434 Mill Road #1, Sheboygan, WI

Services

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