Old Wisconsin Sausage is America’s #1 snack stick manufacturer with a history rooted in Sheboygan, Wisconsin. Their passion for crafting great sausage, proudly smoked to perfection, starts with their exceptional associates. Old Wisconsin challenged Engaged Marketing Co. with creating a lasting hiring campaign, shining light on Old Wisconsin as one of the top manufacturing places to work.
Engaged Marketing Co. started with the development of the #OldWisconsinProud tagline, which set the hiring campaign into motion. This allowed their team to expand on their sense of family, diversity and pride within the workplace. A comprehensive marketing plan was incorporated into various channels, which included mediums such as digital, print, billboards and bus ads. Ongoing messaging and design of advertisements revolve around hiring call to actions supported by company culture, tradition, community and diversity.