Francis Chiropractic

Francis Chiropractic was looking for a more effective way to engage existing patients as well as attract and retain new customers. They wanted marketing tools that encouraged people to be healthy and to educate people about good health. Their website, created several years ago, was feeling clunky and no longer had today’s trending user experience qualities. Francis Chiropractic contacted Engaged Marketing to develop their website, email marketing campaign and overall social media strategy.

Project Goal

Create an overall marketing strategy that included a website with improved function and design, an email marketing campaign, and a comprehensive social media strategy.

Project Overview

Website Design

The website design included an engaging video, a bold tagline, and a complete set of updated team pictures. Francis Chiropractic, “Hands That Heal, People That Care,” reflects the passion and professionalism of the Francis Chiropractic team. New team photos, taken by Engaged Marketing, project the passion for a healthier tomorrow.

Online Resource Guide & YouTube Channel

Francis Chiropractic wanted their website to become the optimal resource for their patients. A YouTube Channel was organized to host the educational video content and a portion of the website was dedicated to Patient Resources. Patients and the public can easily find information about body mechanics, nutrition, and exercise. Dr. Francis can send prescribed video links to patients.

Email Marketing

Francis Chiropractic was looking for a more effective and efficient way to coordinate their email marketing efforts. Engaged Marketing Co. designed a branded email template to match the new look of their website, organized lists and contacts into different segments, and created an overall email marketing strategy.

Social Media

Engaged Marketing Co. provided Francis Chiropractic with social media management for Facebook. We developed a social media strategy and savvy social media campaigns that resonate with their goals, such as, educating and informing their Facebook followers, future fans and clients. Francis Chiropractic now manages their company social media as Engaged provided consulting on social media best practices for their company and industry.