A website should be at the center of every marketing effort your company pursues. Website planning and layout is the starting point for effective marketing results. It’s the first opportunity to really say, ‘Welcome! Stay a while so we can tell you more!’ Web visitors want a website that is intuitive to use. While search engines, such as Google, want the website to be organized in a common sense way. Which is why we always seek to be highly rated, especially on Google.