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Engaged Marketing Co. was approached by Sharon S. Richardson Community Hospice to develop a comprehensive marketing strategy. Our tasks were to raise brand and educational awareness, maintain a competitive advantage and increase visibility within Sheboygan county and the surrounding areas.
The because…________ matters campaign focused on the values many people hold dear and what SSRCH offers to the people they care for. It included a complete roll-out of media assets centering around the vibrancy of life. It was also an educational tool which allowed more positive messaging and left out hospice judgement.
