The Sheboygan Public Education Foundation (SPEF) has donated around $1.5 million in grants over the past two decades to SASD schools, teachers, and staff, covering expenses beyond the annual school district budget. SPEF’s prior website and branding was complicated and difficult to navigate. Online forms were challenging for students to fill out independently. They needed a website and marketing materials that more properly reflected the overall capabilities they had as an organization. A refreshed brand and logo combined with a simplified navigation and site structure created a user-friendly experience for students and other website visitors.