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The Sheboygan Symphony Orchestra has been offering extraordinary musical experiences since 1918. Wanting to give their century old brand a fresh look and feel to renew excitement and be a true representation of who they are, Sheboygan Symphony Orchestra sought out the experts at Engaged Marketing Co. Our partnership encompassed a brand identity system with a rebranded logo, new website and improved messaging efforts around their three core divisions (Orchestra, Youth Orchestra and Chorus).
With a new mission statement and core values in hand, we got to work. A vibrant and colorful design aesthetic was chosen, setting the stage for the rebranded logo, complete cohesive brand identity system and website.
The original website, which was outdated and difficult to navigate, was transformed into a visually appealing and user friendly experience. To best showcase the Sheboygan Symphony Orchestra as “not your average, traditional symphony”, new messaging centered around upcoming events, inspiring musicians and the overall extraordinary experiences offered to those of all ages and backgrounds.