Engaged Marketing Co. has an immediate opening for a Social Media Specialist.
This person will be responsible for assisting the Owner and Brand Strategist in social media management of clients. He/She will also build and sustain an Engaged reputation for quality, reliability and customer satisfaction. This position reports to the owner. Responsibilities include, but are not limited to:
- Manage different social media accounts, implement strategic planning of content and set measurable goals
- Development of brand awareness and online reputation
- Content writing and management
- SEO (search engine optimization) and blog writing
- Analytical data tracking
- Client relations
Content management duties include:
- Administrate the creation and publishing of relevant, original, high-quality content.
- Create a regular publishing schedule.
- Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
- Promote content through social advertising.
- Manage social media marketing campaigns and day-to-day activities including:
- Develop relevant content topics to reach the company’s target customers.
- Create, curate, and manage all published content (images, video and written).
- Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
- Conduct online advocacy and open a stream for cross-promotions.
- Develop and expand community and/or influencer outreach efforts.
- Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Instagram, LinkedIn, Snapchat, Blog, etc.).
- Design, create and manage promotions and social ad campaigns.
- Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
- Analyze key metrics and adjust strategy as needed.
- Compile reports for management showing results (ROI).
- Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
- Demonstrate the ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
- Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
- Monitor trends in social media tools, applications, channels, design and strategy.
- Implement ongoing education to remain highly effective.
- Identify threats and opportunities in user-generated content surrounding the company.
- Report notable threats to appropriate management.
- Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
- Monitor effective benchmarks for measuring the impact of social media campaigns. Analyze, review, and report on the effectiveness of campaigns in an effort to maximize results.
- Copyright monthly blogs to include SEO keywords and metatags.
- Additional responsibilities may be assigned.
- Familiarization of WordPress and Canva a plus.
- Analyze community involvement and events to participate. Community involvement and networking opportunities, weekends and evenings may be required at times.
- 1-2 years of experience managing social accounts
- Strong writing and proofing skills
- Exceptional client focused communication skills
- Ability to adapt to the ever-changing world of social media marketing
Engaged Marketing Co. is a marketing agency located in Sheboygan, Wisconsin. EMC offers a flexible work environment, ample paid time off, 401K employer match, and HSA contributions. We are an equal opportunity employer.
