Why WordPress?

Our website CMS (Content Management System) of choice is WordPress. Did you know WordPress is the most popular website building platform, driving over 40% of the world’s websites? There is a reason. WordPress offers a wide range of design and custom features, which caters to all industries. To start, let’s talk about one of our most recent websites! The Sheboygan Symphony Orchestra is a perfect WordPress example created by Engaged Marketing Co. Most important to our client, this website offers an easy, straightforward way to showcase, update and add upcoming events. In our follow up, the symphony’s Executive Director stated,
“WordPress has made updating our website incredibly easy and efficient. I’m spending a fraction of the time editing content compared to what I had been doing in the past. It’s been a great experience all around and I couldn’t be more pleased.” 
Due to its robust features, various well known brands use WordPress to power their websites including Time MagazineSonyDisneyTarget and The Home Depot. WordPress powers different types of websites such as online stores, business pages, news journals and government agencies.

WordPress Benefits Clients Love

  • Customization – Stand out amongst competitors with a truly customized WordPress website. Rather than using a “cookie cutter” look, our website developers build a unique design to fit the business’ brand and vision.
  • Performance – Top-rated plugins are used to extend website functionality and optimize performance while consistently adding upgraded security measures. For example, one plugin we commonly install helps our team strategically enhance search engine optimization (SEO) performance.
  • User Friendliness – WordPress is user friendly, mobile responsive and offers flexible design throughout. It is very easy to make updates, change out imagery or rearrange sections. Making changes to a live website may be daunting at first, but we promise it does not take long to catch on.
  • Security – We ensure a safe and secure website by installing a SSL certificate and monitoring overall performance. Additionally, our hosting environment performs daily website backups, ensuring nothing ever gets lost.

Our Website Process

After our web developer completes their process of launching a website, we schedule a training session with the client to explain how the website functions. The team shows how to make updates and answer any remaining questions. If applicable, we also have the ability to create user accounts and assign different levels of editing access. With everything wrapped up at this time, the completed website is handed over to its new owner! Of course, if there are any questions after this point, we are always a phone call or email away. We also offer monthly website management services to provide regular plugin updates; ensuring site security and efficiencies always remain top of mind. At Engaged Marketing Co., our passion to be continuous learners allows us to best serve our clients. Attending Wordcamp USA, an annual conference for developers, marketers and content/SEO creators, is one way our team stays up-to-date with the latest and greatest WordPress capabilities. Looking for a customizable, new website? Still have a few questions on how WordPress can best serve your business? Reach out to our team at info@workwithengaged.com to see how Engaged Marketing Co. can help.
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